This is downtown Phoenix, through the filter of Hipstamatic and the vision of the Greater Phoenix Convention and Visitors Bureau. This social media-inspired advertising campaign grew out of the idea that visitors will want to come to Phoenix, not because of a slick advertising campaign with paid models, but because their friends shared groovy pics of their trip on Facebook and Instagram.
So went out to recreate those types of snapshots, while showing off the kind of hip spots that only Phoenix locals know about.
The ads will run in various trade and consumer magazines and on billboards, while the social media campaign is just getting started. The Phoenix CVB is inviting Phoenix photographers to submit their "This is My Phoenix" photo via Facebook for a chance to win an invitation to attend a 3-day media tour with professional photographers.